About Us



Just moments away from Park Lane Interchange, The Bridges Shopping Mall, and Debenhams Sunderland’s Park Lane Shopping Village is a small community of unique businesses that sum up all that is great and good about independent retailers.

The shops in Park Lane Shopping Village are thriving, expanding their businesses, and working together to develop the area.
The community in and around Olive Street and Derwent Street are an eclectic mix, spanning balloons to fancy dress, school uniforms to kids designer wear, dolls houses to pottery, designer wear to army surplus, and outdoor and mountain sports.

Not only is there also a large selection of cafes and kitchens to eat and drink there’s a fun packed calendar of events too.
Businesses are old and new but under ‘The Counter Culture’ banner focus is made on the commitment to customer service and are all passionate about their business, that’s what you get with independent retailers, good advice from someone who knows what they are talking about.

Why not pop along soon and experience at first-hand what keeps our shopping areas vibrant, interesting and unique, and the warm welcome and excellent service you are guaranteed from this group of specialist and independent retailers.

Through the Business Investment Group Sunderland City Council is also playing its part, supporting Park Lane Shopping Village and Wear1City, Sunderland’s City Centre Traders Association.